UNLOCKING THE VALUE OF SLIM RIVER by Muhammad Azmir

UNLOCKING THE VALUE OF SLIM RIVER by Muhammad Azmir

Whenever people talk about Slim River, especially the outsiders, the scope of contexts will only evolve around the “slimming remarks” and the jam along the PLUS highway. As expected, nothing special can be discussed by them about Slim River’s town compared to the infamous Tanjong Malim.

As to my best knowledge, Slim River has a lot of untapped values. It has a perfect ecosystem for business people to invest and to create more attractions for higher return. Reliable infrastructures, strategic location, untapped skilled workers from Giat MARA and Vocational College, vast land, tourism attraction and local talents, are list of invaluable assets.

The setting up of Econsave mall and the Summit Hotel was the turning point that lifted the familiar dull backdrop, creating more jobs to the communities. It goes without saying that the initial development creates the ripples, spreading to the locals by forming a business ecosystem. I’m one of them, triggered by the spark of entrepreneurship.

Tanjong Malim thrives mainly due to the emerging automobiles industry (PROTON) and the local University, UPSI. Slim River can thrive too by attracting the right investment that can unlock the hidden potential. Not necessarily the influx of manufacturing investment, but perhaps an expansion of agriculture ventures that fulfils the market gap and the variation of tourism products.

Local businesses flourish due to the ecosystem that supports the demand and the delivery mechanism. Pervasive business development is so essential to the sustainability of Slim River, for the local people to survive and thrive in this competitive era.

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